Dunlop is delighted to announce the renewal of its relationship with the World Squash Federation (WSF).
The three-year deal will see Dunlop continue to be the official ball of all WSF Championships, as well as the official ball of all Continental Federation Championships, including at the junior, senior and masters levels. The new agreement will also see Dunlop providing squash balls to Continental Federations, with the WSF and Dunlop to further collaborate on a ‘Right Ball’ campaign and explore partnership opportunities on the WSF’s free streaming platform, WORLDSQUASH.TV.
The partnership was signed during this last month’s British Open, which successfully returned to Birmingham as part of squash’s Birmingham 2022 Commonwealth Games legacy.
WSF President Zena Wooldridge commented: “It’s a special occasion to sign this agreement as Dunlop celebrates its centenary in racket sports. The longevity of our partnership with Dunlop is so important to WSF and its Continental Federations. “Our WSF strategy is built on partnerships and presents opportunities to work with Dunlop on some exciting new projects.”
Steve Heatley, Global Category Manager for Dunlop Squash, commented: “We are delighted to extend our partnership with the WSF for a further three years as the ‘Official Squash Ball’. Dunlop has enjoyed a close and successful partnership with the WSF as the World’s No.1 Ball and 2023 sees us reach a 50 year anniversary as official ball of the WSF (formally ISRF).
We continue to invest in the great game of squash at all levels and are excited to work with the WSF on future developments in order to help build participation numbers across the world.”