Nick Matthew OBE, one of the most successful squash players of all time, has extended his relationship with Dunlop by signing a three-year ambassador deal.
Nick, a former World Number One and three-time World Champion, used Dunlop equipment for the duration of his career and will switch his focus to coaching and helping younger players across the world following his retirement earlier this year.
As part of the ambassador agreement, Dunlop will work with Nick to organise a Nick Matthew Roadshow across the UK and USA where Nick will deliver coaching sessions to aspiring players and help reach new audiences.
“I’m very proud to have renewed my partnership with a brand that has been so close to me throughout my career,” said Nick Matthew. “Dunlop’s support has been invaluable to me and I’m excited to be able to work with them in nurturing the next generation of squash players. I may have retired from playing on the professional tour but squash will always be a major part of my life and I’m looking forward to helping Dunlop to develop the products and players of the future.”
Dunlop will be the official racket and ball partner of the Nick Matthew Academy (NMA), which has locations in Nick’s hometown of Sheffield and at the Berkshire School in the USA. Nick will also play an important role in Dunlop’s future research and product development in squash, providing consultancy across categories including rackets, balls, strings, and grips.
“We’re delighted to have continued our relationship with Nick, who has been a fantastic ambassador for Dunlop for the duration of his career,” said Jamie Douglas, Global Marketing Director for Dunlop. “Nick shares our passion for squash as well as our goal of increasing participation and we have a great platform to take the sport to new audiences. We’re looking forward to working with Nick over the next three years and alongside our current Squash Tour team players, he will provide great insight to our future product development.”