IMG Academy selects Dunlop as official racket, ball and tennis accessory partner.
Dunlop today announced an agreement with IMG Academy, located in Bradenton, FL, to become the official tennis racket, ball, and accessory provider of its world-class tennis program. As part of the agreement, all tennis coaches will use Dunlop rackets and balls for lessons and training.
“We always look to align with companies who are as devoted as we are to innovation, performance and to providing our athletes with as many resources as possible,” said IMG Academy Director of Tennis Rohan Goetzke.”
IMG will become one of the primary locations for testing all current and future products. The Dunlop Research and Development and Marketing teams will collect feedback from hundreds of IMG Academy junior players.
“Having the ability to consistently record and analyze feedback on our products is going to make a huge difference for us,” said Nitsche. “This will keep our brand on the cutting edge as we see and hear first-hand what the next generation of players is looking for with their tennis equipment.”