England Squash have announced a record three-year sponsorship with Dunlop, which will see them become the official ball, racket and luggage partner of the national governing body responsible for the development and delivery of squash and Squash 57 in England.
The agreement strengthens the relationship with England Squash twelve months after signing a multiple year agreement to be the title sponsor of the England Squash Junior Circuit which includes the British Junior Open, British Junior Championships and English Junior Championships.
England Squash Chief Executive Officer Keir Worth said: “We are thrilled to have extended our partnership with Dunlop whose extensive support will allow us to increase our investment in helping to grow the sport at all levels. More than 200,000 people play squash in England each week across 4,200 facilities. This latest partnership demonstrates the optimism with which established brands such as Dunlop view our sport in England. We are extremely grateful for Dunlop’s support and we look forward to working with them over the coming years.”
Nick Matthew, a three-time world champion, Dunlop brand ambassador and England Squash coaching consultant, added: “It is great news that Dunlop will extend their sponsorship of squash in England. Dunlop’s tradition in the sport is second to none and the ongoing, long-term support is a huge boost for people playing squash at all levels.”
England Squash and Dunlop have enjoyed a longstanding and successful partnership whilst agreements between Dunlop and the Professional Squash Association (official racket and ball), the World Squash Federation (official ball) and other national federations cements the brand’s commitment to the sport and its market leadership position.